Best IT training institute and IT Company registered Under MCA government of India running globally

Digital Marketing Course

Course Description

4.8 (50884)

Learners

65920

What’s included in this Course

 Durations: 4 Months Hands-on projects

 Industry-recognized certification.

 Personalized mentorship from marketing experts.

 Daily Assignment

 Online/Offline with live sessions and recorded materials

 Lifetime access to course materials.

Overview:

Digital Marketing

A Digital Marketing Course is quite suitable for 12th pass students, undergraduates, and marketing professionals. It is one of the best online digital marketing courses. This course helps students become eligible for countless jobs rolled out every month in all companies and industries. Almost 100% students get prestigious jobs or become competent to start their independent ventures as consultants. LearnVern brings you a complete digital marketing course online in Hindi to make it more accommodating for all.

Searching for free digital marketing courses online? Your search ends at LearnVern where the best digital marketing free course with a certificate is available for free. The course teaches basics like SEO, SMM, Content, Analytics, and advanced topics like Facebook Marketing, YouTube Marketing, and a lot more in easy-to-understand language. You can add extra skill to your marketing degree or diploma with this course and expand your utility as a complete marketing professional.

Course Content

  • What is Digital Marketing?
    • ➥ Definition of Digital Marketing
    • ➥ Traditional vs. Digital Marketing
  • Understanding Digital Ecosystem
    • ➥ Overview of digital channels
    • ➥ Digital marketing trends and case studies
  • Benefits of Digital Marketing for Businesses
    • ➥ Increased brand awareness and visibility
    • ➥ Targeted reach and personalized messaging
    • ➥ Improved customer engagement and loyalty
    • ➥ Data-driven insights and analytics
    • ➥ Cost-effectiveness, global reach, and measurable results
    Introduction to SEO:
    • ➥ What is SEO, and why is it important?
    • ➥ Search engine algorithms and ranking factors
  • Keyword Research:
    • ➥ Identifying profitable keywords
    • ➥ Tools: Google Keyword Planner, SEMrush
  • On-Page SEO:
    • ➥ Meta titles, descriptions, and headers
    • ➥ URL structure and content optimization
  • Off-Page SEO:
    • ➥ Backlink building techniques
    • ➥ Guest posting and directory submissions
  • SEO Tools and Analytics
    • ➥ Using tools like Ahrefs, Moz, and Screaming Frog
    • ➥ Tracking performance with Google Search Console
    Overview of PPC Advertising:
    • ➥ What is PPC, and how does it work?
    • ➥ Types of PPC campaigns
  • Google Ads:
    • ➥ Setting up and managing Google Ads campaigns
    • ➥ Understanding bidding strategies and budgets
  • Keyword Strategy for PPC
    • ➥ Negative keywords and match types
    • ➥ Optimizing ad groups
  • Campaign Optimization
    • ➥ A/B testing for ads
    • ➥ Quality score and CTR improvement
  • Introduction to Social Media Platforms:
    • ➥ Overview: Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest
  • Creating Social Media Strategies:
    • ➥ Defining goals and identifying target audiences
    • ➥ Content planning and scheduling
  • Paid Social Media Advertising:
    • ➥ Running Facebook Ads and Instagram Ads
    • ➥ LinkedIn campaigns for B2B marketing
  • Community Management
    • ➥ Engaging with followers and handling feedback
    • ➥ Building brand loyalty through interactions
  • The Role of Content in Digital Marketing
    • ➥ Types of content: blogs, videos, infographics, eBooks
    • ➥ How content drives traffic and conversions
  • Content Strategy Development
    • ➥ Audience analysis and content pillars
    • ➥ Creating a content calendar
  • Blogging and Copywriting
    • ➥ Writing engaging blogs and SEO-friendly content
    • ➥ Crafting compelling ad copies
  • Video Marketing
    • ➥ YouTube marketing strategies
    • ➥ Tools for creating and editing videos
  • Email Marketing Basics
    • ➥ Understanding the email marketing funnel
    • ➥ Importance of personalization and segmentation
  • Crafting Effective Emails
    • ➥ Writing attention-grabbing subject lines
    • ➥ Designing visually appealing email templates
  • Email Campaign Management
    • ➥ Automating email workflows with tools like Mailchimp
    • ➥ Tracking performance with email analytics
  • Introduction to Web Analytics
    • ➥ Importance of tracking and measuring data
    • ➥ Overview of Google Analytics
  • Key Metrics to Monitor
    • ➥ Traffic sources, bounce rate, conversions
    • ➥ Understanding user behavior through heatmaps
  • Advanced Analytics
    • ➥ Setting up goals and funnels
    • ➥ Generating and interpreting custom reports
  • Affiliate Marketing Basics
    • ➥ How affiliate programs work
    • ➥ Choosing the right affiliate networks
  • Influencer Marketing
    • ➥ Identifying relevant influencers for your niche
    • ➥ Crafting influencer partnerships
  • Performance Tracking
    • ➥ Monitoring ROI from affiliate and influencer campaigns
  • Introduction to E-commerce Marketing
    • ➥ Introduction to E-commerce Marketing
    • ➥ Optimizing product pages
  • Strategies for Popular Platforms
    • ➥ Strategies for Popular Platforms
    • ➥ Shopify store optimization
  • Cart Abandonment Strategies
    • ➥ Retargeting campaigns
    • ➥ Personalized email follow-ups
  • Essential Tools and Platforms
    • ➥ SEO: Ahrefs, SEMrush
    • ➥ SMM: Hootsuite, Buffer
    • ➥ PPC: Google Ads, Facebook Ads Manager
    • ➥ Analytics: Google Analytics, Hotjar
  • Hands-on Training with Tools
    • ➥ Live tool demonstrations
    • ➥ Real-world application in projects
  • SEO Project
    • ➥ Optimizing a website for search engines
  • Google Ads Campaign
    • ➥ Setting up and managing a PPC campaign
  • Social Media Strategy
    • ➥ Building a 30-day social media calendar
  • Email Marketing Campaign
    • ➥ Designing and launching a full email workflow
    • Career Opportunities Post-Course
    • SEO Analyst
    • Social Media Manager
    • PPC Expert
    • Content Strategist
    • Email Marketing Manager
    • Live sessions with expert instructors
    • Real-world examples and industry best practices
    • Lifetime access to resources and recorded classes
    • Job assistance and placement support
    • Interview Questions