Affiliate Marketing is a performance-based strategy where individuals promote products or services through special tracking links and earn a commission for each sale or lead generated. It allows brands to reach new audiences without large upfront investments. Popular among bloggers, YouTubers, and website owners, affiliate marketing is a scalable and measurable marketing tool. It helps businesses drive traffic, boost conversions, and only pay for actual results.
Influencer Marketing involves collaborating with social media influencers who have a loyal and engaged audience. These influencers create authentic content around a brand’s product or service, building trust and credibility. This strategy is highly effective in increasing brand awareness and driving sales. It works well on platforms like Instagram, TikTok, and YouTube.
