Content Marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Instead of directly promoting a brand, content marketing aims to provide useful information that solves problems or educates consumers. This builds trust and credibility over time, encouraging potential customers to engage with the brand organically.

The types of content used in content marketing can vary widely and include blog posts, videos, infographics, podcasts, social media posts, and eBooks. Each format serves a specific purpose and can be tailored to suit different audience preferences. A successful content strategy often combines several content types to reach and engage users across multiple platforms.