Search Engine Optimization (SEO) is the process of improving a website’s ranking on search engines like Google, Bing, and Yahoo. It helps websites appear higher in search results when users search for relevant topics. SEO increases visibility, attracts more visitors, and boosts online presence. It is an essential part of digital marketing strategies today. A well-optimized website gains more organic (non-paid) traffic.
SEO is divided into different parts, including on-page SEO, off-page SEO, and technical SEO. On-page SEO focuses on content, keywords, and HTML tags. It ensures that the website is relevant and easy to understand for both users and search engines. Proper use of titles, headings, and meta descriptions is important. Internal linking and mobile-friendly design also improve on-page SEO.
